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Magazine Consulting & Research, Inc.

Post Office Box 1062

Oxford, Mississippi 38655

tel. 1.662.832.6247

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Market Visibility

MC&R Capabilities:

The life span of most magazines doesn't reach year two and the numbers get even worse through years three and four. The newsstand numbers are staggering, and it is easy for new magazines to get lost in the crowd. You have to been seen to be sold, and you have to be sold to have the money to keep printing magazines. Everything about a magazine or newspaper has to serve a greater purpose of deepening the relationship between your title and your audience. MC&R helps take you from ignorable to notable.

There are many things that go into making your title stand out on the newsstand. It is not simply a task of changing colors and fonts. In addition, areas like content realignment, multimedia extensions and creative marketing solutions not only make your title more visible on the market, but they also help to better express the personality of your magazine or newspaper.